Get shortlisted by parents in your area
Every month, tens of thousands of parents use Kiddie to explore childcare options, including yours! Claim your page with a free account and decide what parents see.
Your page already exists
Every location in the National Childcare Register has a page on Kiddie. We create a general profile based on public sources. Once you have claimed the location, you can enrich the profile with photos, prices, activities and availability.
What you get: free vs. subscription
Free
Always free.
- Claim and manage your location.
- Update photos, prices and opening hours.
- Respond to questions from parents.
Subscription
- Extra visibility in search results in your region.
- An enriched profile with direct links to your website, terms and conditions or other information.
- A button that lets parents book a tour or join your waiting list directly
- Verification badge
- Higher-resolution photos
- Analytics insights
How it works
- 1Create a free account
- 2
Claim your location. Our admin will approve your request within 24 hours to prevent misuse.
- 3
Manage your location. Update your page or check your statistics.
An organization with 10+ locations? Contact us and we will handle your onboarding from start to finish.
Marketing for childcare
Want to promote your daycare or after-school care to parents? Kiddie is the platform for childcare marketing for every organization: large or small, non-profit or commercial. We increase your visibility at the exact moment parents in your area are looking for childcare.
No advertising budget wasted on the wrong audience: Kiddie exclusively reaches young parents who are actively searching for and comparing childcare, at a fixed rate.
Frequently asked questions
What does Kiddie do for childcare organizations?
+−
Kiddie is an independent platform where parents search for and compare childcare. For providers, it is a marketing channel that increases your visibility among young parents in your area. A basic profile is free.
What is childcare marketing and how does Kiddie help?
+−
Childcare marketing is about being visible when parents in your area are looking for care. Kiddie puts your daycare or after-school care in front of them at exactly that moment, with targeted reach at a competitive rate and no need to set up advertising campaigns yourself.
How much does advertising on Kiddie cost?
+−
Claiming a location and editing your profile is always free. Paid packages are available for greater visibility and additional features. Log in or contact info@kiddie.nl to discuss the options.
Is Kiddie also suitable for small or non-profit childcare providers?
+−
Absolutely. Kiddie creates a level playing field regardless of your marketing budget and is available to every provider: large or small, commercial or non-profit.
How does Kiddie help me get more registrations and improve occupancy?
+−
Parents find you through the search and comparison features and contact you directly, so you remain in control of the communication. Kiddie also provides insight into what parents want and how your location performs compared with competitors.
How is Kiddie different from Google Ads or social media?
+−
Kiddie exclusively reaches parents who are actively looking for childcare, so no budget is wasted on the wrong audience. Kiddie also charges a fixed monthly amount, giving you complete cost certainty. Our rates are lower than those of conventional advertising channels.